Your Weave adapts to how buyers want to experience it. Learn about the Feed and Video modes and how content adjusts to each.
Every Weave can be experienced in two presentation modes: Feed and Video. Both use the same Fibers and Threads — the renderer adapts each component's layout and behavior to match the mode. You do not need to create separate content for each mode.

Feed mode gives the buyer full control. They swipe up and down through slides, much like TikTok or Instagram Stories.
Each component in a Thread is broken into subslides optimized for vertical viewing. A Carousel Hero, for example, splits into three subslides:
Every subslide has its own timeline that the buyer can scrub forward and backward by dragging horizontally at the bottom of the slide, giving them precise control over the pacing.
Video mode works identically to Feed mode with one difference: slides advance automatically. The buyer watches the experience play like a product video, with animated transitions between every subslide.
This mode works well for buyers who want to lean back and absorb, or for embedding the Weave as an auto-playing product video on a landing page.
The buyer can still interact at any point — swipe to move forward, scrub the timeline, or tap into a carousel. Interacting pauses the auto-play until the buyer stops, then it resumes.
After all the components in a Thread have played (or been swiped through), the buyer reaches a decision point. They see two suggested Threads to explore next, along with a text input where they can type or speak a question.
The suggestions are selected based on what the buyer has already seen and their engagement signals. If they spent time on feature content, the system might suggest a testimonial Thread or a pricing Thread next. If they skipped quickly, it might offer something lighter.
In Feed mode, the decision point appears as a separate slide. In Video mode, auto-play pauses at this point and waits for the buyer's choice. For more interactive, non-linear experiences, see Hotspot Scenes.
Every component in the renderer is built to work across both modes:
The renderer handles all timing, transitions, and interaction logic automatically. Your only job is to build great content in your Fibers and Threads.