Everything you need to understand your buyers
Key features
Funnel depth tracking
A floating score from 0 to 1 shows exactly where each buyer is in their journey — from awareness to conversion.
Smart page suggestions
Get clear reports on which Threads to create next based on buyer behavior patterns. Auto-activate them if you have the raw content.
Email reports
Receive regular email digests with performance summaries, short-term and long-term trends, and recommended actions.
Thread confidence
Each Thread has a confidence score based on its content. Specs and case studies signal stronger buyer intent than galleries.
Adaptive content
The renderer adjusts in real-time based on buyer signals. Rising engagement? Surface stronger content. Falling? Cool down.
Trend analysis
Track both short-term bursts and long-term patterns. Know when a buyer segment is heating up before they convert.
Every action is a signal
Signal types
The shopper saw this Thread
Stayed for a meaningful time
Tapped, swiped, rotated a 3D model
Came back to the same content
Picked a "next step" choice
Typed or spoke a question
Moved past too quickly
Funnel depth — a real-time map of intent
Funnel depth is a floating-point score that shows where the buyer is in their journey. As they engage with Threads, the score rises. If they skip content, it falls. The renderer uses this to adapt in real-time.
With analytics consent on higher plans, sessions persist on the backend — so the experience continues seamlessly across visits, even across devices.
Auto-activate Threads from your data
When analytics reveal a gap — buyers asking about a topic you have not covered — Oeave checks if you already have the raw content pieces to fill it. If you do, it can automatically assemble and activate a new Thread.
You get notified, review the suggestion, and approve or tweak. The gap goes from discovered to filled in minutes, not days.
Gap detected
12 buyers searched for "battery life" but no Thread exists
Content available
3 Fibers match: spec sheet, test results, comparison chart
Thread activated
"Battery Life Deep Dive" is now live for all visitors