Explore articles about content strategy.
A headless rebuild upgrades the frontend and the CMS but leaves the product story shape untouched. Here is why, and the fix that does not require another replatform.
Webflow Collections solve data shape, not story shape. Here is why a Collection-driven PDP still feels flat and what the story layer on top has to do.
A founder-voice guide to GEO for ecommerce. What it means, how it differs from SEO and AEO, and a 30-day plan to get one product page cited by AI.
A founder-voice playbook for AEO on premium DTC: what it is, why it differs from SEO, and the order of fixes that gets a brand cited by ChatGPT, Claude, and Perplexity.
A founder-voice guide to the Product, Offer, and AggregateRating Schema.org markup that ChatGPT, Claude, and Perplexity actually read on a product page.
A founder-voice guide to the llms.txt standard for ecommerce: what it is, what to include, where to host it, and how to keep it useful for AI assistants.
ChatGPT retrieves a lot of pages. Only 15% make it into the answer. Here is what the 15% have in common and the mechanical fixes that move a brand into them.
