Explore articles about content ops.
A practical guide to the Agentic Commerce Protocol on Shopify: what it is, what auto-enrolls, and the three fixes that decide whether AI agents can actually buy from your store.
Shopify turned on Agentic Storefronts for most merchants in March 2026. Three things break it on a default theme. The 30-minute audit and fix list.
Hydrogen ships server-rendered Schema.org and Storefront API by default. Liquid is a theme that has to be tuned. Here's the honest decision tree and the 60-day test plan.
A founder-voice breakdown of why a Google Shopping feed and an agent-readable feed are not the same file, and what AI assistants need that crawlers do not.
Two to eight photos work for most products. Here are the capture rules that matter more than the count, and the shoot checklist for premium DTC merchandisers.
A practical guide to running an MCP server in front of a Shopify store so AI assistants can read products, fetch reviews, and submit checkout intents.
A founder-voice technical guide to building a Three.js product viewer for premium ecommerce: tone mapping, lighting, depth, and the four parts most tutorials skip.
A founder-voice guide to the llms.txt standard for ecommerce: what it is, what to include, where to host it, and how to keep it useful for AI assistants.
